Botran ROAJÚ Ron de Guatemala Rum 40% Vol. 0,7l in Giftbox

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<p>Botran Roajú, a blend that honours the roots of the family, through its narrative, identity, and finishing. Our challenge was to transform this rum into a tribute to the family's origins and legacy.&nbsp;To encapsulate the discovery that the rum’s finishing came from barrels of where the Botrán brothers came from (Burgos), we created Botran Roajú.</p><p>This name combines origin (Roa del Duero, Spain) and destination (Xelahú, Guatemala) establishing a connection between the land of wine and the land of rum.&nbsp;</p><p>The packaging conveys past and present representing a transatlantic journey: a map of origin (Burgos), Venancio's arrival letter, the brothers' passport, and the Maestras Roneras' current journey. To round off, we used the ticket of the Compañía Trasatlántica Española as a bottleneck, as well as layering labels and pivoting between a wooden and contemporary typography.</p><p>&nbsp;</p><p>Botran Roajú: from the land of wine to the land of rum (and back).&nbsp;</p>